WestJet
Amazing Ultimate Vacation Challenge
Competitive Vacationing Reminds Canadians to Slow Down.
Iberostar Beachfront Resorts offer nearly endless activities and amenities. To prove it, we created The Amazing Ultimate Vacation Challenge; challenging 3 brave travellers to see if it was possible to do everything in a single day. We knew they’d fail, not only showcasing the endless options of the resort, but also reminding Canadians the importance of slowing down while on vacation.
Full length video
Highlights from pre-production
(Some) Storyboards I created during pre-production.
Turns out having a custom trophy created professionally is a lot of money. So I made my own.
Trophy concepts to get pricing...
When cost got in the way, I went thrifting.
And I rolled up my sleeves to make it myself.
I think it turned out pretty darn good.
CREDITS
Creative Director David Giovando Art Director Mathew Thiessen Copywriter Kelli Gustafson Account Director/Producer Tash McGrath