WestJet-X
Taking aim at the most expensive flights in the universe by launching WestJet-X: a fake space program that offered flights for half the cost, trolling Space-X and Blue Origin along the way. While our space program may have been fake, we reminded everyone that WestJet stays true to making air travel more affordable—no matter the destination.
Case Study
CREDITS
CD David Giovando AD Mathew Thiessen CW Kelli Gustafson